
Project Category
Dance
Client
Arena di Verona
Year
2019
Credits
Alina Cojocaru
Sergei Polunin
Overview
This new production of Romeo & Juliet premiered at the Arena di Verona in August 2019, bringing Sergei Polunin to one of Europe’s most iconic open-air stages. Performed to a sold-out audience of 10,000 people, the production combined large-scale theatrical ambition with strong public appeal, setting a classic story within an exceptional live setting and marking the launch of a major new work.
What We Did
We produced the project for its world premiere at the Arena di Verona, building the production from the ground up for a highly visible international launch. Our role included bringing together the creative team, casting leading dancers, shaping the production framework, overseeing marketing and PR, and managing the technical and operational demands of staging a major new dance production in a complex outdoor venue. The project demonstrated our ability to originate, position and deliver large-scale live work on an exceptional stage.
World Premiere of Romeo & Juliet







