Project Category
Dance
Client
Royal Albert Hall
Year
2021
Credits
Alina Cojocaru
Sergei Polunin
Overview
Presented at the Royal Albert Hall in December 2021, this staging of Romeo & Juliet brought Alina Cojocaru and Sergei Polunin together in one of London’s most prestigious performance venues. Positioned as a major live event, the production combined world-class dance talent, a landmark setting and strong audience demand, resulting in a sold-out presentation at scale.
What We Did
We led the UK presentation of the production, overseeing the project from planning through to live delivery. Our role covered budgeting, venue negotiations, commercial structuring, launch strategy, marketing, PR, ticket sales, production and event delivery. The focus was on balancing artistic ambition with commercial performance, while building a campaign that connected high-profile talent with audiences at scale and protected the prestige of both the production and the venue.
Romeo and Juliet, Royal Albert Hall, 2021
